For Immediate Release

CONTRACT RESEARCH ORGANIZATION LAUNCHES NOVEL WEB VIDEO CAMPAIGN

Business “horror” stories, infused with humor, are used to differentiate the company from its pharmaceutical industry competitors

AUSTIN, Texas – June 2, 2004 — It’s a bit of a David vs. Goliath story. ResearchPoint, a five-year-old contract research organization (CRO), manages the development process for pharmaceutical, medical device, and biotechnology customers. They often go head-to-head on contracts with the giants of their industry. However, ResearchPoint recognized it lacked the financial resources to match the spending of their larger competitors on big advertising campaigns and trade show exposure. That’s when they decided to take a page from the success of viral videos that have boosted brand awareness and created buzz in the automotive and financial services industries. ResearchPoint, together with their ad agency, NourzAds, crafted a series of two-minute webisodes that humorously lampoon the lackluster service experiences sometimes encountered in this industry. Their first webisode, The CRO Conference Call, launches today and can be viewed at http://www.researchpoint.com/ourconcept/videos.html.

In the highly competitive CRO industry, pharmaceutical companies outsourced over $7 billion in business to CROs in 2003. There are few tactics for companies with smaller advertising budgets to utilize to differentiate themselves from the big boys. John Farinacci, President and Chief Executive Officer of ResearchPoint, knows well what it takes to get the attention of the pharmaceutical industry. He served as a high-level executive both at Quintiles and Pharmaco (currently PPD), overseeing budgets for two of the largest CROs in the world.

“Through our years in the CRO industry, we have all heard many service ‘horror stories.’ I started ResearchPoint with the goal of creating a CRO that is customer-focused, delivers a high quality service, is flexible and understands the importance of timelines. We have assembled the systems, technology and, most importantly, people, who, because of their experience and demonstrated success in the industry, know what works,” said Farinacci. “Our series of webisodes winks at the foibles of other CROs that are sometimes experienced by customers. At the same time, we are making the point that things are different over here at ResearchPoint. We may create a stir and we hope many will identify with these situations, laugh along with us, and someday soon become customers.”

The company hopes the entertaining webisodes will be passed along virally throughout the industry. ResearchPoint has another webisode in the can, The CRO Site Visit, that it plans to release in a couple of weeks, and two more viral videos are in development. For more information on ResearchPoint and to view The CRO Conference Call, visit http://www.researchpoint.com.

ResearchPoint is a full-service CRO that applies expert clinical development strategies to the implementation of creative, yet appropriate solutions. The five-year-old CRO, founded by drug development veterans, is headquartered in Austin, Texas.

For more company information, please contact Stacey Labatut, ResearchPoint, 512-343-1092 or slabatut@researchpoint.com, http://www.researchpoint.com.