 |
For Immediate Release
RESEARCHPOINT DEBUTS HUMOROUS NEW WEBISODE
Online Mini-Movie Skewers Those Office Place S.O.P.s We Love
to Hate - "Smile When You File"
AUSTIN, Texas – November 16, 2005 — In its latest
humorous webisode poking fun at pharmaceutical industry support
companies and their practices, ResearchPoint tackles training day
at a dysfunctional contract research organization. In "First
Day," their sixth in a series, ResearchPoint pierces the corporate
veil giving us a peek at what new employees experience at an overly
processed CRO. To see what happens when industry processes fall
into the wrong hands on "First Day," click here: http://www.researchpoint.com/ourconcept/videos.html.
ResearchPoint launched its first webisode last year because they
wanted to differentiate themselves from the pack of other CROs.
While only in their sixth year of operations, they were founded
and are staffed by pharmaceutical and CRO veterans. "We could
have marketed ourselves like everyone else, but we truly have something
different going on here, and we thought our advertising should
reflect that," said Vice President, Operations, Carol Breslauer.
These webisodes, created by ResearchPoint's agency-of-record,
Door Number 3, (formerly NourzAds), are ripe with industry pokes
and prods, eliciting laughs from those who have tread the CRO/pharma
industry boards and have gotten splinters.
"The feedback we have received from industry people is very
positive," noted COO, Robert Davis, Pharm.D. "They see
us as innovative, creative, and someone they would enjoy working
with. Some doors wouldn't have opened for us had it not been for
our webisodes."
"The CRO industry is often viewed by biotechnology and pharmaceutical
clients as the necessary evil. When I started ResearchPoint, after
30 years in this industry," founder, President and CEO, John
Farinacci stated, "I knew that we had to do many things differently.
Our customers who have come to experience ResearchPoint tell us
that we truly are a different CRO."
To view the latest ResearchPoint webisode, please visit: http://www.researchpoint.com/ourconcept/videos.html.
For more information on ResearchPoint, please visit http://www.researchpoint.com
For more information on Door Number 3, please visit http://www.dn3austin.com |