For Immediate Release

RESEARCHPOINT DEBUTS HUMOROUS NEW WEBISODE

Online Mini-Movie Skewers Those Office Place S.O.P.s We Love to Hate - "Smile When You File"

AUSTIN, Texas – November 16, 2005 — In its latest humorous webisode poking fun at pharmaceutical industry support companies and their practices, ResearchPoint tackles training day at a dysfunctional contract research organization. In "First Day," their sixth in a series, ResearchPoint pierces the corporate veil giving us a peek at what new employees experience at an overly processed CRO. To see what happens when industry processes fall into the wrong hands on "First Day," click here: http://www.researchpoint.com/ourconcept/videos.html.

ResearchPoint launched its first webisode last year because they wanted to differentiate themselves from the pack of other CROs. While only in their sixth year of operations, they were founded and are staffed by pharmaceutical and CRO veterans. "We could have marketed ourselves like everyone else, but we truly have something different going on here, and we thought our advertising should reflect that," said Vice President, Operations, Carol Breslauer.

These webisodes, created by ResearchPoint's agency-of-record, Door Number 3, (formerly NourzAds), are ripe with industry pokes and prods, eliciting laughs from those who have tread the CRO/pharma industry boards and have gotten splinters.

"The feedback we have received from industry people is very positive," noted COO, Robert Davis, Pharm.D. "They see us as innovative, creative, and someone they would enjoy working with. Some doors wouldn't have opened for us had it not been for our webisodes."

"The CRO industry is often viewed by biotechnology and pharmaceutical clients as the necessary evil. When I started ResearchPoint, after 30 years in this industry," founder, President and CEO, John Farinacci stated, "I knew that we had to do many things differently. Our customers who have come to experience ResearchPoint tell us that we truly are a different CRO."

To view the latest ResearchPoint webisode, please visit: http://www.researchpoint.com/ourconcept/videos.html.

For more information on ResearchPoint, please visit http://www.researchpoint.com

For more information on Door Number 3, please visit http://www.dn3austin.com

 

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